Shopify Masters How To Start A Niche Clothing Brand While Building Community
Jun 10, 2025
Dani Noguera, the founder of Grin27, transitioned from the music industry to create a cycling brand centered on purpose and inclusion. He shares his unique journey of launching a niche athletic wear line in Los Angeles, emphasizing the importance of community and collaboration. He discusses the challenges of finding the right manufacturing partners and highlights how quality fabrics contribute to brand loyalty. Dani passionately advocates for inclusivity in sports, aiming to create welcoming environments for newcomers within the competitive cycling community.
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Individualism Segregates Sports Community
- Endurance sports communities often promote strict individualism through brand loyalty.
- This individualism creates segregation, lacking brands that support intersectionality and community inclusiveness.
Community Rides Started Empty
- The first two community rides for Grin27 had no attendees, illustrating a tough start.
- A friend showed up on the second ride, which sparked gradual growth through word of mouth.
Partner With Development Experts
- Find a development partner who can guide you through manufacturing instead of just a manufacturer.
- Use their expertise to learn about garment review and quality controls.