Freelance to Founder These Habits May Be Holding You Back
Nov 13, 2025
Dr. Noah St. John, known as the Zero Friction Doctor and the father of affirmations, shares insights on overcoming self-imposed barriers to success. He delves into how clarifying goals is essential before changing habits and discusses the concept of 'head trash' that hinders growth. Noah reveals why willpower isn't enough, introducing a five-element model of habits. He offers practical strategies to conquer procrastination and suggests morning routines to replace negative habits, emphasizing that strong desire must outweigh fear to drive meaningful action.
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Goals Alone Don’t Create Change
- Setting a clear goal is necessary but not sufficient for change.
- What matters is what you do immediately after setting the goal, because thoughts create actions that reinforce outcomes.
Challenge Your ‘Head Trash’ Immediately
- Question and challenge your "head trash"—the instant thoughts that tell you you can't succeed.
- Replace self-limiting explanations with evidence-based counter-statements to rewire decisions.
The Five Elements Of A Habit
- Habits consist of five elements: trigger (cue), routine, reward, craving, and belief.
- Understanding these elements reveals why willpower alone fails to change behavior.