Travis Makes Money Make Money by Turning Fans into Fortune | David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of 13 books, including Fanocracy and The New Rules of Marketing & PR. His work has helped companies generate tens of billions in revenue, and his portfolio career spans speaking, writing, advisory roles, and equity-based coaching, giving him a uniquely practical perspective on how to build a flexible, lucrative life in business.
On this episode we talk about:
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How David went from pulling weeds at 11 to launching an office in Tokyo in his 20s
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Why his “dream job” on Wall Street became unbearable—and what he did next
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How to act like an entrepreneur inside a company and get paid to learn
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The transition from corporate CMO to fractional CMO, author, and speaker
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Why he stopped consulting for cash and started coaching for equity instead
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How book writing became the engine for 500+ paid speaking gigs worldwide
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Portfolio strategy: mixing speaking, royalties, courses, and equity for freedom
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Avoiding lifestyle bloat so you can say yes to long-term upside (not just quick cash)
Top 3 Takeaways
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You can practice entrepreneurship while still employed by taking ownership, cutting deals tied to profit, and treating your role like you’re running a mini-business.
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Building intellectual property (like books and courses) can become powerful marketing for higher-ticket revenue streams such as speaking and advisory work.
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Keeping your lifestyle lean and your income diversified gives you the freedom to take equity, play the long game, and avoid becoming trapped in work you hate.
Notable Quotes
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“It was totally entrepreneurial even though I was on salary—my bosses were 12 time zones away, and I was responsible for everything.”
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“I wasn’t writing books to make money from book sales; the books were the advertising for my speaking and advisory work.”
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“I don’t want cash; I want a piece of the upside.”
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