Marketing School - Digital Marketing and Online Marketing Tips

Why hire people and get out of their way is BS Business Advice

28 snips
Oct 13, 2025
The hosts delve into the concept of skip-level leadership and when founders should engage directly with their teams. They argue that focused involvement is more effective than a hands-off approach. The discussion covers the balance between controlling growth and empowering teams, as well as the complexities of international expansion versus mergers and acquisitions. Insights on Amazon's hit-rate mindset highlight the importance of learning from failures, while effective incentive structures are presented as key to fostering a strong culture.
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INSIGHT

Choose Where To Be Hands-On

  • Founders should pick the departments they spend energy on, not be uniformly hands-off.
  • Focus involvement where the biggest potential lever for growth exists.
ANECDOTE

International Expansion Versus M&A

  • Neil recounts expanding internationally from scratch and debating M&A vs organic growth with his CEO.
  • He acknowledges M&A might have been cheaper but values the learning from organic expansion.
ADVICE

Practice Focused Involvement

  • Do practice "focused involvement": stay engaged in areas where your expertise moves the needle.
  • Ask questions and gather frontline information to make faster, better decisions.
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