Pat Copeland | How We Tested the Amazon Dash Button

In this episode we interview Pat Copeland and get a first hand account of how the Dash Button idea was originally tested at Amazon. 

Everything from how the idea emerged from Bezos’ morning puttering time to the cognitive load customers experienced pushing a button to order a box of sweets and eventually to products like detergent. 

Even though the product was discontinued, the learning they captured along the way influenced other Amazon initiatives such as Alexa, smart subscriptions, and auto-stocking appliances.

Pat shares his perspective on entrepreneurial thinking and building a culture of experimentation from Amazon, but also his time in leadership roles at companies like Autodesk, Microsoft, Google and Zendesk. 

We wrapped up our conversation with the challenges of scaling ideas, and the future of machine learning in commerce with his latest endeavor, Moloco.