This Week in Startups

Stop ghosting your friends with Nox’s RPLY, plus Alloy Automation and a Shopify flashback | E2209

9 snips
Nov 14, 2025
Molly Cantillon, Founder of Nox, discusses her innovative app RPLY, designed to help users manage their messaging and achieve inbox zero. She dives into how RPLY leverages AI to map user relationships and organize communication. Greg Mojica, CEO of Alloy Automation, shares insights on AI agents and the often misunderstood need for human escalation in workflows. The conversation touches on the current limitations of AI and how they can enhance relationship management while keeping meaningful interactions human. A nostalgic flashback to Shopify's early days completes the show.
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ADVICE

Inbox Zero For Texts

  • Use a unified inbox to surface only conversations where you owe a reply, reducing backlog quickly.
  • Build a single query (e.g., second-to-last-reply filter) to find and act on outstanding messages.
INSIGHT

Apple's Walled Garden Forces Workarounds

  • Apple tightly controls iMessage integrations, forcing creative engineering workarounds.
  • Distributing outside the App Store (TestFlight/DMG) is often required to ship iMessage tooling.
ADVICE

Protect Message Privacy With Local Models

  • Never send personally identifiable message data to cloud models; anonymize or avoid sending it entirely.
  • Prefer local models and zero-data-retention policies to keep sensitive chats private.
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