This Is Propaganda

S1E2: The Revolution Will Not Be Televised, It Will Be Sold

Oct 23, 2023
Delving into the 1960s social upheavals, the podcast explores the rejection of materialism and rise of radical individualism. It discusses how advertising shifted to selling ideas, shaping consumer behavior and personal identity. Lifestyle branding and emotional investment in brands are highlighted, reflecting on the blurred lines between personal identity and propaganda.
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Episode notes
1
Introduction
00:00 • 3min
2
Changing Consumerism and the Human Potential Movement in the 60s
02:46 • 5min
3
The Rise of Radical Individualism and Consumer Identity
08:06 • 2min
4
Exploring Lifestyle Branding and the Evolution of Advertising
10:05 • 2min
5
Evolution of Advertising and Propaganda Impact on Consumer Behavior
11:56 • 4min