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S1E2: The Revolution Will Not Be Televised, It Will Be Sold

This Is Propaganda

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Evolution of Advertising and Propaganda Impact on Consumer Behavior

This chapter delves into how advertising evolved as the new generation started selling ideas instead of just products, transforming propaganda from behavior manipulation to winning hearts and minds. Brands became intertwined with identity, leading to emotional investment and reflecting on the blurred lines between personal identity and propaganda.

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