The nicotine wars are here, and they're heating up. With the rise in popularity of Zyn, the demand for nicotine pouches is only going up. This week we've got John Coogan, co-founder of Zyn competitor LUCY. John is remarkably well-versed on the history of the nicotine industry and spares no detail in bringing us up to speed on the fascinating business of giving people a sweet little nicotine buzz.

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This episode was shot and edited by Connor Rousseau / @ conrad_roussrad

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