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Content Inc. - The Podcast
Win at AI with Content Signals (448)
Jun 3, 2024
Navigating Changing Algorithms and AI in Marketing: Exploring how social media algos and SEO have evolved in an AI-driven world, emphasizing the importance of creating content signals to enhance brand visibility and recommendations. Strategies for adapting to no-click searches and leveraging AI like GPT for effective audience engagement are discussed.
05:43
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Quick takeaways
- Brands must create recognizable signals online to compete in AI-driven content landscape.
- Focusing on one primary channel for consistent value and contributing to reputable sites can establish brand expertise.
Deep dives
Adapting to Changes in Social Media Algorithms and SEO
Social media algorithms are evolving to prioritize user experience over followers, affecting content visibility. Changes in search engine optimization include the rise of sponsored links and no-click searches, impacting website traffic. The trend towards one-answer solutions like OpenAI's GPT poses challenges, emphasizing the need for brands to create recognizable signals online.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode