The Best One Yet 💔 “Princess *not* falling in love” — How Moana beat Frozen. The Ringtone’s resurgence. Aldi’s genius grocery.
Dec 3, 2024
The podcast explores the record-breaking success of Moana 2, revealing its strategy to overshadow Frozen. Aldi's rapid growth in the U.S. is discussed, showcasing its innovative business model inspired by Ikea. There’s also a delightful dive into the nostalgic resurgence of music ringtones, with Soulja Boy making headlines. Additionally, the intriguing backstory of the Polaroid camera invention is teased, promising unique insights into beloved products.
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Moana's Success Strategy
- Disney's Moana succeeded by featuring a princess who doesn't fall in love and focusing on escapism.
- Marketing also played a crucial role in Moana's resurgence.
Moana's Comeback
- Moana 2 set a Thanksgiving box office record, but Moana 1 is the top streamed movie of 2023 and 2024.
- This is surprising since Moana 1 initially underperformed in theaters.
Aldi's IKEA Principle
- Aldi's success is based on the IKEA principle: passing assembly/labor costs to customers for lower prices.
- Customers bag their groceries, unbox items, and return carts for a quarter deposit.
