💔 “Princess *not* falling in love” — How Moana beat Frozen. The Ringtone’s resurgence. Aldi’s genius grocery.
Dec 3, 2024
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The podcast explores the record-breaking success of Moana 2, revealing its strategy to overshadow Frozen. Aldi's rapid growth in the U.S. is discussed, showcasing its innovative business model inspired by Ikea. There’s also a delightful dive into the nostalgic resurgence of music ringtones, with Soulja Boy making headlines. Additionally, the intriguing backstory of the Polaroid camera invention is teased, promising unique insights into beloved products.
22:47
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Quick takeaways
Moana 2's record-breaking Thanksgiving box office shows the evolving dynamics of Disney's marketing and audience engagement over time.
Aldi's rapid growth in the grocery sector is fueled by a unique operational model inspired by Ikea, catering to budget-conscious consumers.
Deep dives
Moana 2 Breaks Box Office Records
Moana 2 achieved the highest grossing Thanksgiving weekend in movie history, earning $225 million in the U.S. alone. This marked a significant milestone, surpassing the previous record set by Frozen 2 in 2019. Interestingly, despite Moana 1's box office underperformance upon its initial release, it has since become the most streamed movie on Disney Plus, logging over a billion hours of viewing time. The contrast between the two films highlights how classic stories can gain popularity over time, emphasizing a shift in Disney's marketing strategies and audience preferences.
Aldi's Rapid Growth in America
Aldi is currently the fastest-growing grocery chain in the U.S., thanks in part to its roots in frugal German principles. The grocery store chain has expanded to 2,400 locations with plans for an additional 800, appealing to customers seeking low prices amid rising inflation. Aldi's success stems from its unique operational model that focuses on efficiency, limiting product selection, and encouraging customers to assist with packaging and bagging their own groceries. By adopting a retail strategy reminiscent of Ikea, Aldi effectively passes savings onto consumers, making it a go-to destination for budget-conscious shoppers.
Ringtone Resurgence
The ringtone market is experiencing a surprising comeback, driven predominantly by consumers aged 34, who were the same demographic during the ringtone boom of the mid-2000s. Once a dominant force in the music industry, ringtones had declined sharply due to the advent of smartphones and standardized notifications, leading to a 99% revenue drop since their peak. However, with apps gaining millions of downloads and ringtone revenues multiplying fourfold since 2018, there’s a clear appetite for personalized sound bites. This phenomenon underscores that people gravitate towards products that evoke nostalgic memories, echoing a broader trend of merging past influences with contemporary culture.
Moana 2 set a Thanksgiving movie record… Here’s Moana’s 4-part strategy to melt Frozen.
Aldi is the fastest-growing grocery store in America… because of an Ikea philosophy.
Music ringtones for phones are making a comeback… and Soulja Boy made $20M on it.
📸 Plus, the Polaroid camera was invented by a 3-year-old (sort of)... and that untold origin story of Polaroid is the next episode of our new show The Best Idea Yet. Click here to listen: Wondery.fm/TheBestIdeaYetLinks
“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.
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