6min chapter

The Best One Yet cover image

💔 “Princess *not* falling in love” — How Moana beat Frozen. The Ringtone’s resurgence. Aldi’s genius grocery.

The Best One Yet

CHAPTER

Breaking Norms: Moana's Success and Aldi's Rise

This chapter analyzes the unique success of Disney's Moana, a princess narrative that defies traditional romance tropes, alongside the rapid expansion of Aldi in the U.S. market through its efficient business model. It highlights key lessons in marketing and operational strategies from both Moana and Aldi that contribute to their achievements.

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