

Translating User Stories Into Value Stories Can Drive Action
6 snips Feb 24, 2025
Discover how to shift from standard user stories to compelling value narratives that enhance communication in agile settings. Learn the art of translating user feedback into actionable insights aligned with business objectives. With a focus on soft skills and effective storytelling, this discussion reveals techniques to engage stakeholders and drive impactful decisions. It's about bridging the gap between design communication and business priorities for meaningful change.
AI Snips
Chapters
Books
Transcript
Episode notes
Value Story vs. Customer Story
- Businesses seek value stories, not just customer stories.
- Value stories emphasize product value and benefits, not individual user experiences.
Apple's Value Story
- Apple's "Shot on an iPhone" campaign showcased value without explicit details.
- It demonstrated the intrinsic value proposition through visuals and a simple tagline.
Show, Don't Tell
- Show the impact of your design, don't just state statistics.
- For instance, depict a user leaving work early due to improved software efficiency.