The Joe Reis Show

Madison Schott - From Analytics Engineer to Content Creator

Jul 16, 2025
Madison Schott, the Creator of the Learn Analytics Engineering newsletter, shares her transition from analytics engineer to content creator, emphasizing her passion for analytics tools like dbt and SQL. She discusses the challenges of documenting her learning journey and the impact of writing on her understanding of data modeling. The conversation also touches on the advantages of Substack versus Medium, highlights the complexities of social media engagement, and explores building a vibrant data community focused on inclusivity and networking.
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ANECDOTE

Career Shift to Analytics Engineering

  • Madison shifted from data engineering to analytics engineering after realizing she preferred the business aspect over pure DevOps roles.
  • She taught herself modern data stack tools and began sharing her learning when content on analytics engineering was scarce.
ADVICE

Learn by Writing

  • Write content based on your own learning gaps and problems you encounter.
  • Teaching by writing accelerates your own understanding and benefits others.
INSIGHT

Importance of Data Modeling

  • Data modeling is a foundational aspect often overlooked by newer analytics engineers.
  • Understanding concepts beneath tools like dbt is critical to avoid future roadblocks.
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