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Imperfect Action
Ask Steph: I already have multiple offers. Should I launch a high ticket offer?
Aug 18, 2024
A listener grapples with launching a high-ticket offer amid existing lower-priced products. Understanding market gaps is essential for tailoring new offers. Getting specific about customer pain points can guide the development of impactful solutions. Researching the audience ensures a product will resonate before diving into creation. The contrasting dynamics of selling low versus high ticket items shed light on customer engagement and retention strategies.
12:36
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Quick takeaways
- Evaluating your current business offerings will help identify gaps, guiding you on whether to launch a higher ticket product.
- Understanding your audience's needs through research is essential for developing an offer that truly resonates and drives sales.
Deep dives
The Benefits of Higher Ticket Offers
Selling higher ticket offers can be more efficient for generating sales than low-ticket products. For example, it requires significantly fewer sales to reach the same revenue when the price point is higher, making it easier to build strong relationships with a smaller number of customers. This approach allows for over-delivering on value, turning clients into raving fans who are likely to return for future offerings. Ultimately, focusing on a smaller audience who can appreciate the value of a higher priced offer can lead to a more sustainable business model.
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Listen to the best highlights from the podcasts you love and dive into the full episode