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Bigger Than Us

#237 Seth Godin, Founder of The Carbon Almanac

Feb 20, 2024
Entrepreneur Seth Godin discusses his impact on marketing and leadership, motivating and inspiring people worldwide. The podcast explores climate education, peer-to-peer organizing, marketing's influence on consumerism, and community action for environmental change.
39:09

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Seth Godin collaborated with volunteers to create the Carbon Almanac to educate on climate change.
  • Charging correct prices for fossil fuels can incentivize responsible choices and accelerate tech adoption.

Deep dives

Seth Godin's Inspiration for the Carbon Almanac

Seth Godin explains that reading Kim Stanley Robinson's book sparked his realization that misinformation and deliberate efforts were hindering discussions on climate change, leading him to collaborate with hundreds of volunteers to create the comprehensive and widely distributed Carbon Almanac. By utilizing a friendly and shareable format, the Almanac aims to educate and empower individuals to address climate issues collectively through peer-to-peer organizing.

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