Perpetual Traffic Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything
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Oct 24, 2025 John Moran, Chief Strategist at Tier 11, dives into the transformative impact of Meta's Andromeda update. He reveals why traditional ad strategies can stifle growth, emphasizing that metrics like CPA alone can be misleading. Through case studies, he illustrates how creative sequencing and first-click insights reveal true ad performance. John also discusses the effectiveness of user-generated content versus product ads, urging listeners to rethink ad optimization and spend strategies for better scaling in the new Meta landscape.
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Andromeda Breaks Old CPA Rules
- Meta Andromeda changes the optimization paradigm so 'cut losers, let winners run' can harm performance.
- CPA (last-click) no longer reliably shows which creatives start conversions under Andromeda.
Prioritize Spend And Sequencing
- Focus on spend and sequencing rather than per-ad CPA when evaluating campaigns under Andromeda.
- Use spend-based models because spend is accurately measurable while last-click attribution is misleading.
Doubling Spend While NCAC Stayed Stable
- John doubled spend and saw NCAC hold near goal while results scaled up across the account.
- He attributes the improvement to not pausing ads prematurely and letting sequencing play out.