The GaryVee Audio Experience The One Variable That Can Set Your Business Apart | 2022 Meta Marketing Summit
Oct 7, 2024
Nicole Tan, the Country Director for Malaysia at Meta, shares her insights on the evolving landscape of marketing at the 2022 Meta Marketing Summit. She discusses the importance of storytelling in creative marketing and how brands can better engage with audiences by embracing both quantity and quality. Tan also emphasizes the rise of social commerce in Southeast Asia and the integration of technology in business messaging. Additionally, she highlights the significance of education and strategy for businesses to thrive in the Web 3.0 era.
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Volume over Quality
- Produce hundreds of social media creative pieces daily if you're a large business.
- This high volume approach allows you to test for relevance and discover what resonates with your audience.
Predicting Virality Is Impossible
- Quality is subjective and unpredictable; focus on high content volume instead.
- Let data guide creative decisions and avoid crippling creative teams with subjective opinions.
Embrace Social Commerce
- Social commerce and business messaging are huge opportunities, not just trends.
- Platforms need to innovate to reduce friction and improve the user experience.