Your Most Important Number So Your Company Can Win With Lee Benson of ETW

Lee Benson is the Founder and CEO of Execute to Win (ETW) and EXECUTE™ MasterMINDs — companies dedicated to helping businesses create value effectively. With over 30 years of experience in business, including experience founding seven companies with exits ranging from a few million dollars well into nine figures, he is a value creation expert.

Lee developed the innovative MIND Methodology (Most Important Number and Drivers Methodology) — a business operating methodology designed to strengthen teams by aligning every action with their core objectives — which has seen teams he works with accelerate their growth and impact. He is also a sought-after speaker, best-selling author, and a strong advocate for continuous improvement and innovation. 

In this episode…

What actionable steps can you take to improve your processes and help your team work better to accelerate your growth as a business?

According to Lee Benson, a seasoned expert in value creation, traditional goal-setting does not stand the test of time when it comes to realizing business core objectives. Many traditional goal-setting approaches, such as using OKRs, often get diluted or completely lost within company or organizational teams. As such, it is critical to determine approaches that drive productive behaviors and connect your team to core objectives. Lee’s MIND Methodology (Most Important Number and Drivers Methodology) — an approach rooted in aligning individual action to a company’s desired outcomes, whether profit or impact — provides actionable steps to nurture value creation culture for your business. 

In this episode of the Inspired Insider Podcast host, Dr. Jeremy Weisz sits down with Lee Benson, Founder and CEO of Execute to Win (ETW) and EXECUTE™ MasterMINDs, to discuss innovative value creation. Lee talks about creating a culture of value creation within families — the idea of the “Value Creation Kid,” the Most Important Number (MIN) in business goal-setting, and approaches that drive team collaboration when executing core objectives.