Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Vinay Jain, Founder of MadMen AI, an AI and marketing platform that's raised $4.5 Million in funding.

Here are the most interesting points from our conversation:

• MadMen AI helps brands create winning ads every week while saving on testing costs: By analyzing past ads and competitor data, the platform generates creative strategies that deliver better ROI for SMBs, improving metrics like ROAS and profitability.
• MadMen AI’s unique creative ‘brain’ continuously evolves: The platform acts like an ad agency, utilizing data from past ads, competitors, and customer input to consistently optimize creative strategies in a dynamic feedback loop.
• Built for ease of use for busy SMB marketers: MadMen AI simplifies the ad creation process by mimicking the services of an agency, but without the overhead. Users input key data like brand assets and competitors, and the platform generates optimized ads.
• Two customer types are key for MadMen AI: One type handles media operations in-house but uses MadMen AI for creative generation, while the other outsources the entire ad process, including budget management, to the platform.
• Delivering measurable results for SMBs: One case study highlighted how MadMen AI helped an online education client go from losing $500 a month on ads to generating $30,000 a month in profit, thanks to data-driven creative optimization.
• The future of MadMen AI includes expansion into video, UGC, and new ad platforms: While the current focus is on Meta image ads, the company plans to extend its capabilities to video ads, Amazon, LinkedIn, and more.

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