The next wave of B2B marketing has arrived. Marketing and revenue executives are re-thinking their infrastructure, process, and approach to meet changing customer and executive expectations. What worked in the first era of modern marketing, will not deliver in the next era. In this episode of The Marketer’s Journey, I check in with Scott Vaughan, Chief Growth Officer at Integrate, Inc. In addition to the new era of B2B marketing, we discuss:
- Mapping out a career from VP level to C level
- Encouraging internal change management
- Bringing real innovation back to the B2B space
Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play.
