LEADING BRANDS® — Wavebreak Podcast The Current State of Paid Social: July 2021
Today we're covering what's been going on with paid social and paid search since the latest iOS 14 update.
My guest is Bobby Palmieri, CEO at Lilo Social. They run paid social and paid search for a number of high-growth DTC brands.
He shares what they've been seeing, how they've pivoted, and what they're focusing on this summer to prepare their strategy for Q4.
And before we get into the interview, I also cover a legal update to SMS that went into effect last week in Florida.
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