She Means Business Show 273: The Secret to Predictable Profits with Stu McLaren
Mar 11, 2025
Stu McLaren, a membership expert and author of Predictable Profits, shares insights on creating stability and scalability in business through memberships. He reveals why memberships provide predictable income and highlights inspiring success stories from diverse niches. The discussion covers the tech tools that can enhance membership growth and the importance of community connections in keeping members engaged. McLaren also shares retention secrets and the magic of belonging, emphasizing that small wins can lead to significant growth.
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Memberships Provide Financial Stability
- Memberships provide predictable revenue that relieves financial stress for business owners.
- They create a stable baseline allowing for experimentation without risking financial jeopardy.
Unexpected Membership Niches Thrive
- Tamara Bennett built a membership around decorative door hangers with thousands of members.
- Niches like balloon animals and realistic animal drawing have grown into million-dollar memberships.
Start With 200 People Audience
- You only need about 200 people in your audience to successfully start a membership.
- Ensure your membership idea solves an ongoing problem, teaches a skill, or simplifies life.
