In this engaging discussion, a physician takes us through the journey of testing a business idea focused on teaching productivity skills to fellow doctors. They candidly share the trials of launching a Concierge MVP, from finding participants to overcoming technical hurdles. The conversation emphasizes the importance of adaptability and feedback in refining the program. Listeners will be inspired by the doctor’s optimistic outlook and learn what it really takes to build a product from scratch, even without prior experience.
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Quick takeaways
The discovery that doctors prioritize productivity over job placement reshaped the doctor's focus towards creating tailored productivity seminars.
The concierge MVP approach facilitated real-time feedback and adaptations, transforming initial setbacks into valuable learning experiences for future sessions.
Deep dives
Identifying the Real Problem
The initial focus of the doctor was to assist fellow physicians in exploring job opportunities or transitions into Concierge MD models. However, through customer interviews, it became evident that the pressing issue was productivity rather than job placement. Doctors expressed frustration over spending excessive time on administrative tasks instead of patient care, highlighting a gap in their education regarding time management. This revelation guided the doctor toward developing a productivity-focused seminar designed to regain control over their workflows and improve their overall job satisfaction.
Understanding the Concierge MVP Approach
The Concierge MVP approach emphasizes testing ideas before full product development. In this case, a three-day seminar was proposed to help doctors create personalized productivity systems. The seminar included an audit of their daily tasks, implementation of new systems, and recalibration based on observations, priced at $1,000. This method allows for direct engagement with customers and helps outline their struggles, leading to tailored solutions that meet their specific needs.
Navigating Challenges and Discovering Value
Despite initial struggles such as low enrollment and technical difficulties during the sessions, the doctor adapted and turned those obstacles into learning opportunities. Following the first session's failure, he created follow-up Loom videos to clarify key points, which resonated well with participants. This responsiveness allowed for more extensive interactions, including setting up a Slack channel for continuous support. Ultimately, the seminar attendees recognized significant value in auditing their time and developing accountability, paving the way for further growth and more interested customers.
Today is the last episode in our four-part series helping a doctor test a business idea live on the pod. We follow as they execute their Concierge MVP - teaching productivity skills to fellow physicians. We dive into the process for building a product from scratch (with no code or experience), and talk through how to navigate the fears that'll naturally pop up. Finally, we help the doctor translate the insights they pulled from the CMVP into their next steps on the business.
00:30 Intro - Email Team@Gettacklebox.com your concierge MVP ideas 02:30 - Recap of Episodes 1-3 in the series 05:15 - Part 1: What Do You Need, and What Do You Not Need? 06:25 - Remember Scooby Doo 09:10 - Byldd 10:18 Part 2: Your Product Should Be Tailored, Not New 12:45 Part 3: Customer Journey and Tell the Story 16:30 Part 4: How Many Customers and Should You Discount? 18:00 The Superpower: Optimism 20:08 Part 5: How It Went 23:25 The End: What’s Next?
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