On this episode, Edith Harbaugh, CEO at LaunchDarkly and Jonathan Heiliger, Partner at Vertex Ventures discuss the highs and lows of entrepreneurship from bootstrapped to billions. 

Taking that first step to being a founder is the first difficult decision for many. After that comes decisions about hiring your teams, picking your partners and investors, and creating a scalable product for a category that doesn’t exist yet.

Edith shares how she beat the status quo for founding a company by tackling problems she experienced firsthand and how she is leading an entirely new category for B2B.

Specifically, Edith and Jonathan discuss:

• Tangible steps to take to become a founder
• How to challenge the notion that companies are built from well-known problems
• Validating the idea, getting to product-market fit, and navigating to hypergrowth and scale
• The elements of category creation: the challenges, mistakes, and bumps along the way
• Who to turn to along your founder journey

Learn more at https://tractionconf.io

Connect with Edith Harbaugh: https://www.linkedin.com/in/edithharbaugh/

Learn more about LaunchDarkly at https://launchdarkly.com/

This episode is brought to you by:

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca 

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#product #marketing #innovation #fundraising #fintech