Online Courses Are Dead?! LOL, Not Even Close! (Pat Flynn reaction)
Jun 4, 2024
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Pat Flynn, a legend in the online business space, claims online courses are dead, but the host disagrees. They discuss the evolution and success of online courses, personalized interactions, strategic product suite approach, recurring revenue, and diversifying products for business growth.
Online courses continue to be valuable and relevant in the online business landscape, despite claims of their demise by experts like Pat Flynn.
Businesses offering online courses should focus on providing clear outcomes, structured content, and ongoing support to ensure course effectiveness and learner satisfaction.
Deep dives
Online Courses Are Still Thriving in Today's Market
Despite what some experts claim, online courses are far from dead in the current business landscape. Graham Cochran challenges the notion presented by Pat Flynn that online courses have lost their effectiveness, arguing that they continue to play a crucial role in serving audiences and generating revenue. Cochran highlights the exceptional growth experienced in 2020 by businesses offering online courses, emphasizing that the surge in online learning platforms' revenue was a significant indicator of the industry's potential.
Key Factors Contributing to Online Course Success
Cochran identifies five key reasons online courses remain relevant and valuable. These factors include the widespread understanding of online course formats, their affordability compared to coaching services, the self-paced nature of learning they offer, the consistency of one-time purchases in a market saturated with subscription services, and their efficiency in delivering results to learners.
Essential Elements for Effective Online Courses in Today's Market
To thrive in the current market environment, Cochran stresses the importance of online courses having a clear promised outcome, a well-defined framework or process that guides learners through the content, and providing access to instructors for ongoing support and guidance. These elements are crucial for ensuring course effectiveness and the delivery of tangible results for participants.
Building a Diversified Product Suite for Long-Term Business Growth
Cochran advocates for a diversified product suite approach to business growth, encompassing entry-level courses, flagship comprehensive courses, paid communities for ongoing engagement, high-ticket group coaching or mastermind programs, and personalized one-on-one coaching or event offerings. By catering to a range of customer needs and preferences, businesses can create sustainable and scalable revenue streams while maximizing impact.
One of the legends in the online business space, Pat Flynn, says that online courses are dead. This is the end of selling information. It's the end of info marketing as we know it. And he has a pretty convincing case. But I completely disagree. Check out Pat's video here: https://youtu.be/BMndJYa_KbM?si=N4XvUwlAwM4rYRFC
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