Lessons From Scaling an STR Business with Kerri Gibson

May 8, 2025

35:17

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In this episode of the STR Data Lab, Jamie Lane, Chief Economist at AirDNA, is joined by Kerri Gibson, the CEO and co-founder of Chalets Hygge. Carrie shares the story behind the unique name of her company, which is inspired by the Danish concept of 'hygge,' emphasizing joy and contentment in life's simple moments.

Kerri discusses the accidental start of her short-term rental business in 2017 and how it quickly grew from one to six properties. She explains how her CPA background helped her in the analytical and creative aspects of property management. Kerri also highlights the importance of location and operational efficiencies in scaling her business. The conversation transitions into her recent venture into running a 17-room motel, noting the operational differences and new challenges.

Kerri touches on the importance of providing unique guest experiences and the decision to maintain an investor mindset while ensuring high operational standards. The discussion includes insights on managing teams, scaling thoughtfully, and leveraging technology and direct booking strategies. Kerri concludes by sharing her long-term vision and the potential for future expansions, emphasizing the blend of investment and hospitality principles that drive her success. Those interested in following her journey can connect through her Instagram accounts and LinkedIn.

You don’t want to miss this episode!

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https://www.linkedin.com/in/kerri-gibson-cpa/?originalSubdomain=ca

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Signup for AirDNA for FREE👇

https://app.airdna.co/data

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Connect with Jamie on LinkedIn and Twitter:

LinkedIn: https://www.linkedin.com/in/jamiehlane/

Twitter: https://twitter.com/Jamie_Lane

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Connect with Scott on LinkedIn: