Why Brands May Need Creators in Their Product Development Teams

Next in Creator Media spoke with Ashley Rudder, Chief Creator Officer, DNY, about how brands need to not just let go of their creative control when working with creators on YouTube and TikTok, but may need to bring this talent in much earlier in the development process to best take advantage of their cultural connections.

Takeaways:

• The Evolution of Creative Leadership: Ashley Rudder's role as Chief Creator Officer highlights a modern, multidisciplinary approach to creative leadership, integrating brand marketing, social adaptability, and production expertise.

• Importance of Authentic Partnerships: Successful creator collaborations move beyond transactional relationships. 

• Platform-Specific Expertise: Each social platform requires tailored strategies. Brands benefit from working with creators adept at navigating platform nuances to deliver culturally relevant content.

• Metrics Beyond Vanity: Meaningful success metrics include post shares, bookmarks, and community engagement, rather than superficial vanity metrics like impressions or EMVs.

• Integration into Product Development: Creators' real-time audience insights make them invaluable contributors to product development and go-to-market strategies.

 • Sustained Creator Relationships: Long-term partnerships with creators foster authenticity and loyalty among their audiences, enhancing the brand's credibility and influence.

Guest: Ashley Rudder

Host: Mike Shields

Sponsor: VuePlanner

Producer: FEL Creative