Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with John Li, CEO & Co-Founder at Vimcal, a calendar productivity tool that has raised $7 Million in funding.

Most interesting points from our conversation:

• Origins of Vimcal: Initially focused on augmented reality, John and his co-founder pivoted from their original concept to address the pressing needs they personally experienced with calendar management during fundraising periods.
• The Pivot to Calendar Productivity: The shift to developing Vimcal was sparked by the challenges of scheduling investor meetings efficiently without relying on impersonal booking links.
• Initial Product Traction: Despite its early bugs, Vimcal quickly gained traction within the founder community for its unique 'slots' feature, demonstrating the importance of solving a specific, relatable problem.
• Targeting Executive Assistants: Vimcal recognized executive assistants as a critical user base, leading to the development of specialized tools to streamline their heavy calendar management workload.
• Innovative Marketing Campaigns: The campaign featuring Sarah Rafferty from "Suits" illustrates Vimcal’s creative approach to engaging its target audience and increasing brand visibility.
• Future Goals: John envisions Vimcal becoming an essential tool within large organizations, leveraging its EA product to gain entry and expand throughout Fortune 500 companies.