EO The 15-Minute Innovation Lesson That Transformed Google | Frederik G. Pferdt | EO
The 15Minute Innovation Lesson That Transformed Google | Frederik G. Pferdt We try to predict the coming future, but the future doesn't simply wait for us. In an era filled with uncertainty, especially the rapidly transforming AI era, are you feeling vague fear or unsure how to prepare?
Frederik Pferdt, former Chief Innovation Evangelist at Google and author of the book 'FutureReady Mind', dives into precisely this point.
He emphasizes that the future is not something that just 'happens' but something that we 'make happen', revealing the secrets of the 'Future Ready Mind' β the essential mindset and methods needed to create and control your own future. This simple shift in perspective can completely change your future.
What kind of future do you want to imagine? Do you want to overcome the fear of change and design the future you truly desire? As a worldrenowned expert in innovation culture and future readiness, Frederik Pferd shares profound insights on how to discover opportunities amidst uncertainty and actively move towards the future you want to see.
Key Insights: π Why the future is not something you predict, but something you actively imagine and create π The 6 core Dimensions of a 'Future Ready Mind' (Radical Optimism, Curiosity, Experimentation, etc.) π Concrete methods used at Google to cultivate a culture of innovation and turn employees into 'innovators' (The Garage, Penguin Award, etc.) π The secret of innovative organizations that embrace failure and connect it to learning (Experiments don't fail, they teach) π The essential mindset needed to thrive in the AI era, focusing on participation and experimentation over fear π Practical habits and exercises for designing your own future in an unpredictable world
00:00 Intro 01:45 Former Google Chief Innovation Evangelist 02:35 12 Years Inside Google Innovation: One Core Takeway 05:00 How Google Creates 'First Penguins' 06:10 6 Dimensions of Future Ready Mind 11:06 How to Create Innovation: The Google Way 13:13 Three Habits to Practice Now to Transform Your Future
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