109: Neil Patel's Digital Marketing Secrets & Scaling Strategies

Today, I’m talking with Neil Patel, co-founder of NP Digital – a digital marketing agency that helps companies of all sizes get more traffic and sales.

His marketing blog generates over 4 million visitors per month, his Marketing School podcast generates over 1 million listens per month, his YouTube channel about marketing has over 31 million views and 765,000 subscribers, and he has millions of social media followers. 

Before his agency, Neil built online companies like Crazy Egg, KISSmetrics, and Hellobar. He has been named “Top Influencer on the Web” by The Wall Street Journal, a “Top 10 Marketer” by Forbes, and Entrepreneur Magazine says he has created “one of the 100 most brilliant companies.”

Today, you’ll hear Neil share his strategies for marketing to enterprise, mid-market, and small businesses. You’ll also hear his best practices for creating engaging content, cutting through the noise of ad saturation, and scaling a company to 1,000 employees and beyond. 

Key Takeaways with Neil Patel

• Neil’s 22-year background in marketing 
• Why marketing agencies get a bad rap
• Catering to enterprise companies
• Scaling headcount to 750+ employees
• Why AI falls short with marketing content
• How to stand out among $700B of digital ads
• Is SEO dying?
• What marketing tactics no longer work like they once did? 
• How to produce high-quality, high-volume content
• How CTAs change depending on your audience
• Producing new content vs. repurposing content
• Creating content that gets qualified leads
• Reducing your tax liability 

Get the full show notes here: https://beyondamillion.com/109

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