20VC: The Sequoia Investment Process | Investing Lessons from Doug Leone, Roelof Botha & Alfred Lin | Sequoia's Framework for Analysing Founders | The True Benefit of Having Sequoia on a Cap Table & Sequoia's Biggest Threat with Pat Grady
Jul 8, 2024
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Pat Grady, Head of Sequoia's growth investing practice, discusses Sequoia's investment process, founder assessment framework, and the three pillars of venture. Highlights include removing politics from decisions, lessons on market sizing, and the importance of team, traction, and TAM in investing.
Founder market fit and capabilities are pivotal for a company's success.
Effective decision-making during sourcing and picking drives investment success.
Investors like Sequoia can significantly benefit founders beyond just providing capital.
Deep dives
Founder Market Fit and Company Growth
Founder market fit and the founder's capabilities play crucial roles in a company's success. Understanding market opportunities and having a founder who can exploit them significantly impact a company's potential growth. Market size sets limits, while the founder determines the company's actual growth potential.
Investment Success and Learning from Failures
Investment success relies heavily on effective decision-making during sourcing and picking. Sequoia rates itself highly on sourcing but less so on picking due to the inherent uncertainties. Acknowledging past mistakes, such as missing out on successful companies, emphasizes the importance of continuous improvement and learning from failures for future investment success.
Impact of Investor Relationships and Value Creation
Investors can influence enterprise value creation by identifying promising companies and adding value beyond capital. Relationships with investors, like those at Sequoia, can significantly benefit founders. Sequoia's success in nurturing relationships, assessing founders, and providing strategic guidance contributes to their investment impact and overall success in the venture capital landscape.
Key Insight 1: Importance of Hiring Process in Building Successful Teams
The podcast delves into the significance of a meticulous hiring process for building successful investor teams. It highlights the process that led to hiring exceptional talent like Andrew Reed and Matt Huang, emphasizing how top-funnel optimization and clear hiring criteria are crucial. Reflecting on the hiring approach, the speaker mentions the balance between art and science in hiring, stressing the importance of focusing on essential qualities over a long list of preferences.
Key Insight 2: Sequoia's Role on Startups' Cap Table
The episode discusses the benefits of having Sequoia on a startup's cap table, citing the impact on future fundraising. It emphasizes the 'signaling advantage' that Sequoia brings, enabling startups to attract subsequent funding more easily. The discussion reflects on the pricing power of Sequoia and how it can vary at different stages of a company's growth. Additionally, it touches on the importance of ensuring a clear line of sight to good returns and the role of exceptional founders in guiding investment decisions.
Pat Grady is one of the most successful growth investors of the last decade. As the Head of Sequoia's growth investing practice, Pat has invested in companies with a combined market cap exceeding $250BN. Among Pat's immense portfolio is Hubspot, Snowflake, ServiceNow, Okta, Amplitude, Zoom and Qualtrics. Pat is also one of the best acquirers of talent in venture hiring Andrew Reed, Matt Huang, Julien Bek.
In Today's Episode with Pat Grady We Discuss:
1. The Sequoia Investment Process:
What is the Sequoia investment process today? How has it changed over time?
What could be improved about the process? Where is it weak?
What is the biggest strength of the process?
How do Sequoia remove politics from the investment decision-making process?
Are the best deals "contrarian"? What does Pat mean when he says you do not "get extra points for being contrarian and right"?
2. What Sequoia Look for When Investing:
What is Pat's framework for assessing founders? How does it differ when investing early vs late?
Team, traction, TAM, how does Pat rank the three when investing?
What have been Pat's biggest lessons on market sizing? Does Pat take market timing risk?
How much weight does Pat place on "traction" when investing? How sustainable is PMF?
3. The Three Core Pillars of Venture:
Sourcing: What does Pat rank Sequoia for sourcing? Who is the best at sourcing in the firm?
Selecting: How does Pat rank Sequoia at picking? How has it changed over time? What could Sequoia do to improve their picking ability?
Servicing: What does Pat give Sequoia for their "value add"? To what extent does Pat truly believe that venture investors do add value?
4. Pat Grady: AMA:
Pat has hired some of the best in the next generation of venture investors; what are his biggest lessons in what he looks for when hiring investing talent?
What is his single biggest takeaway from working with Alfred Lin, Roelof Botha and Doug Leone?
What are his biggest takeaways from working with Hubspot, Snowflake and ServiceNow?
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