Best-selling author J.D. Barker discusses the need for change in the publishing industry, emphasizing persistence and modern marketing methods. He shares insights on navigating rejection, finding success, and the evolution towards hybrid publishing models.
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Quick takeaways
Persistence is key in facing rejection and securing opportunities in the publishing industry.
The publishing industry should integrate modern marketing strategies to expand reach and adapt to changing trends.
Deep dives
J.D. Barker's Transition from Book Doctor to Best-Selling Author
J.D. Barker, known for the 4MK Trilogy and bestselling novels, shares his journey from being a book doctor and ghostwriter to a New York Times best-selling author. He highlights the role of a book doctor in refining manuscripts for authors and publishers. Through his early success in indie publishing, where creative control and marketing decisions were in his hands, J.D. Barker amassed over a quarter-million book sales.
Hybrid Publishing Model: Balancing Independence and Traditional Support
J.D. Barker discusses his shift to a hybrid publishing model after early indie success. In this model, he retained English rights to his books while selling foreign territories to traditional publishers. By forming his own publishing company, J.D. balanced creative freedom with the backing of a traditional publisher for print, sales, and distribution, optimizing his earnings and market reach.
The Future of Publishing: Embracing Hybrid Models and Modern Marketing
Reflecting on the changing publishing landscape, J.D. Barker foresees a rise in hybrid publishing models to adapt to industry shifts. He emphasizes the need for publishers to embrace modern marketing strategies, including influencer and social media promotions, to reach wider audiences. As disruptors like Amazon simplify book buying and streaming services create new opportunities, J.D. underscores the importance of adaptability and learning from successful authors' experiences.
J.D. Barker is the NYT and international best-selling author of numerous novels, including the 4MK trilogy. His latest novel, BEHIND A CLOSED DOOR, releases May 2024. He is currently collaborating with James Patterson. His novels have been translated into two dozen languages and optioned for both film and television.
Top 3 Value Bombs
1. Hearing no repeatedly is common. However, all it takes is one yes to make progress.
2. The publishing industry needs shaking up, urging a shift towards embracing and integrating modern marketing methods.
3. Believe in persistence, emphasizing the importance of not giving up. Expect rejection from agents and editors, but keep pushing forward.
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