Taylor Swift’s Podcast Influence, Upper Funnel Success, & More

Here's what you need to know for today in the business of podcasting:

Most B2B content marketers have trouble creating the right content for their audience by Meaghan Yuen
The Value of Measuring the Upper Funnel for Podcast Ads by Paul Riismandel
The Top 50 Podcasts in the U.S. for Q4 2023 from Edison Podcast Metrics

…as for the rest of the news: Meghan Markle has signed with Lemonada to distribute the royal couple’s Archetypes podcast plus develop a new podcast, and Business Insider takes a look into how MrBallen became a true crime podcast empire.