In this episode, we’ll be talking to Bren Daniel the associate director of partnerships at Caraway Home, and how they went long-term with influencers, setting themselves up for success in the long run.
- [01:31]: Introduction to Bren and Caraway
- [05:06]: Affiliate commission budget
- [05:49]: Caraway Influencer marketing team
- [07:01]: Attribution for growth
- [08:18]: Budget for other influencer projects
- [10:10]: Dealing with leaked links
- [12:51]: Defining an ambassador
- [14:14]: One-off post vs long-term ambassadors
- [17:16]: Caraway Inbound post rate
- [19:56]: Other unique parts of the contract
- [22:42]: Ambassadors' channel split
- [25:52]: Performance under influencer content
- [28:03]: Tech Stacks
- [30:10]: Using Grin as a one-stop shop
- [32:02]: Advice to brands getting into Influencer marketing
Cody Wittick: Twitter
Taylor Lagace: Twitter
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