Breaking Health Episode: 176 - Joanna Strober on Accessible Menopause Care
Nov 18, 2025
Joanna Strober, CEO of Midi Health and a pioneer in virtual women's health, discusses her journey from venture capital to revolutionizing menopause care. She emphasizes the importance of accessible health resources for women and shares how her platform adapts to their needs. Joanna explains how Midi trains clinicians, offers a comprehensive approach to menopause, and utilizes AI to enhance care. She also dives into the necessity for improved branding and the powerful stories behind patient experiences, alongside insights on fundraising and market opportunities.
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Early Startup Taught Reimbursement Limits
- Joanna built Curbo, a digital therapeutic for childhood obesity, and ran pilots showing real behavior change.
- She learned insurers won't pay for long-term prevention when costs occur years later, and short programs hurt business economics.
Follow The Customer To Find Opportunity
- Midi started as a hormone company but expanded because women asked for broader care beyond hormones.
- Following customer requests guided product expansion and revealed a much larger opportunity in women's health.
Train Providers And Use Data To Improve Care
- Train clinicians directly because menopause care rarely appears in medical school curricula.
- Use patient data at scale to refine protocols and deliver higher-quality, evidence-driven care.