Watch the YouTube version of this episode HERE

Are you a law firm owner who is hoping to better market your firm? In this podcast episode, Jim and Tyson introduce a five-part series aimed at preparing law firms for 2024, with the first episode focusing on marketing strategies. 

Marketing is all about convincing people to buy what you are selling. For law firms, it is about getting your name out there and telling people why they should hire you if they are in need. Tyson and Jim share how it is important to understand what your competition is doing in order to assess what is being talked about already and what marketing strategies other people are doing. This way it can be used to inform your strategies. If you are trying to improve your marketing for the new year, spend an hour doing this work and make some goals. Think about how your firm is different and what else you can offer.

Auditing your firm’s website is another thing that can help with marketing. Tyson and Jim share how many companies who have not audited their websites have numbers and addresses that are out of date. This is so important because if this information is not reviewed or updated frequently, people will not be able to find you and not become clients to the firm. Auditing can be done on your own or through hiring an SEO person. It is a key aspect of marketing so people know who and where you are.

Take a listen!

00:00 Assessing marketing strategies for law firms

8:12 How to evaluate market positioning as an expert

9:22 The importance of auditing your website

Tune in to today’s episode and checkout the full show notes here.