How To Build a Million Dollar Business From Your Audience | 102

30 snips

Nov 6, 2025

Eric Rhodes, a professional DJ and content creator with millions of followers, shares insights on monetizing his vast audience beyond live events. He discusses his journey from DJ to viral sensation, revealing how feedback shaped his content creation. Eric explores two monetization paths: engaging music fans more deeply or targeting aspiring DJs. They delve into strategies like email list growth, high-ticket offers, and lead magnets, while balancing his passion for music and family life. Tune in for actionable tips on building a thriving DJ education business!

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ANECDOTE

Rapid Breakout From One Viral Post

Eric Rhodes started posting DJ mixes on TikTok on May 4, 2021 and went viral within months.
That rapid growth transformed his business and led to 1.5M TikTok followers within a year.

INSIGHT

Preparation And Authenticity Fueled Growth

Eric credits authenticity plus technical skill and camera framing for his breakout.
He studied creators and prepared before posting, not just random experimentation.

ANECDOTE

Turning Criticism Into Practical Fixes

Eric initially reacted to negative comments but learned to extract useful feedback.
He improved pacing and audio after viewers pointed out issues.

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In this episode, I sit down with Eric Rhodes, DJ and content creator with over 3 million followers, to discuss how to monetize his massive audience beyond traditional events.

Eric shares his journey from professional DJ to viral social media sensation and explores the challenges of earning revenue when much of his content features copyrighted music.

We brainstorm two main paths for monetization: deepening engagement with music fans, and serving a specific niche of aspiring DJs. We dive into strategies for segmenting his audience, developing high-value lead magnets, and creating educational products like courses or masterminds, all while maintaining control over his time and balancing his passion for DJing with his family life.

Timestamps:
01:21 Eric's Social Media Following Breakdown
03:00 The Start of Eric's Online Content Creation
05:07 Key Factors in Eric's Rapid YouTube Growth
08:44 The Importance of Feedback in Content Creation
10:48 Using Negative Feedback for Improvement
13:38 Eric's Current Business Revenue and Breakdown
16:35 The Trade-offs of Reduced Travel and Events
19:40 Segmenting the Audience: Fans vs. DJs
27:07 The "Skill That Makes Money" Framework
32:00 Strategies for Patreon Growth and Fan Engagement
46:17 High-Ticket Offers and Masterminds
54:10 Using Lead Magnets for DJ Audience Growth
01:03:55 The Value of Packaging Knowledge into a Course
01:10:15 Next Steps for Building a DJ Education Business

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
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Follow Eric Rhodes:
Instagram: https://www.instagram.com/djericrhodes
Website: https://theericrhodes.com
YouTube: https://www.youtube.com/channel/UCNqLnC4Mc6nGY1ad-aLxxqw
TikTok: https://www.tiktok.com/@djericrhodes

Featured in this episode:
Kit: https://www.kit.com
Ampersand Studios: https://ampersandstudios.co
Patreon: https://www.patreon.com
SitePoint: https://www.sitepoint.com
Whisper: https://github.com/openai/whisper
ChatGPT: https://chat.openai.com