Christmas has arrived early for The Fold host Duncan Greive – this week NZ On Air released Where are the Audiences?, a biannual survey of audience behaviour in New Zealand media.

The report is unique in the way it attempts to measure the behaviour of such a diverse set of audiences across all media consumption. This year’s edition shows New Zealand at a crossroads, with digital media overtaking traditional media in largest daily audiences for the first time.

It goes without saying that Duncan has already read the whole report from cover to cover. In this monopod edition of The Fold he picks out the most interesting data points, and discusses the seismic change it represent for the New Zealand media landscape.

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The most eye-opening bits from NZ On Air’s new Where are the Audiences? report