The Varsity
Everyone Watches Women’s Sports
Apr 16, 2025
Sara Fischer, Axios's media reporter, dives into the excitement surrounding the rise of women’s sports, highlighting new leagues like LOVB volleyball and the Professional Women’s Hockey League. She explores major investments, such as Willow Bay and Bob Iger’s funding of Angel City FC, showcasing how women's sports rights are becoming valuable assets. The discussion also touches on the struggle of traditional networks in the streaming era and the broader implications for sports media investments.
37:39
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Quick takeaways
- The increasing investment in women's sports, highlighted by high-profile acquisitions, signifies its growing market potential and long-term value.
- As streaming platforms reshape sports media consumption, networks must innovate their programming strategies to engage diverse audiences effectively.
Deep dives
UFC Media Rights Negotiations
The UFC's media rights are entering a pivotal negotiation phase as their exclusive deal with ESPN has come to an end. This shift offers insights into the broader landscape of sports media, as traditional viewership is shifting towards streaming platforms. The potential involvement of major players like Netflix, Amazon, and Apple could reshape how sports are consumed, signaling a need for networks to adapt their strategies to attract viewership in an evolving market. The outcome of these negotiations will likely set trends for sports media in the coming years.
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