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Entrepreneurs on Fire
From Orthopedic Surgeons to Steel Suppliers: How Facebook Ads Can Scale Any Business with Rachael Doukas: An EOFire Classic from 2021
Jul 21, 2023
28:59
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Rachael Doukas, founder of Doukas Media, shares her expertise on generating online marketing success through Facebook ads. Topics include understanding your target audience, consistent branding, remarketing techniques, marketing hard-to-market businesses, expanding geographic reach, maximizing ROI, and a valuable business guidance opportunity.
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Quick takeaways
- Understanding the customer's needs and providing personalized experiences through consistent branding and remarketing techniques are crucial for marketing hard-to-market businesses.
- Expanding the reach and relevance of Facebook ads through geographic targeting, audience insights, and look-alike audiences can effectively scale businesses.
Deep dives
Understanding hard-to-market businesses
The podcast episode discusses the challenges and strategies for marketing hard-to-market businesses. These are businesses that offer products or services that require customization or do not provide instant gratification. For example, a customized steel horse stable or an orthopedic surgeon's services. The key to marketing such businesses is to understand the customer's needs, provide personalized experiences through landing pages or forms, and build trust and relationships through consistent branding and remarketing techniques. Patience and effective follow-up with leads are also crucial in converting them into customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode