EP #340 - Jon Eisler: Providing Telemedicine for Every Man

Timestamps:

01:06 - The motivation to start the company

07:26 - The team’s experience

12:19 - How do they stand out in the market?

14:36 - Toughest challenge so far

17:47 - Raising capital

About Jon Eisler:

Jon Eisler is the co-founder & CEO of Everyman, who are improving access to men's health through digital innovation. Jon received a BA in Business Administration from St.Gallen. After that, he went to LSE (London School of Economics and Political Science), where he completed a master's in finance and private equity. He also did an MBA at Stanford.

Jon's entrepreneurial journey began with a deeply personal experience during his late teens. Struggling with sexual health issues and a distorted view of masculinity, he recognized the need for a stigma-free space to access medical information and treatment remotely and decided to start Everyman. Their purpose is to provide individuals with secure and comfortable access to healthcare, especially for more awkward medical conditions. 

Jon identifies two key factors contributing to their success. Firstly, the digital transformation accelerated by COVID-19 has made telemedicine more accessible than ever. Secondly, Everyman introduces a flexible telemedicine model that eliminates traditional healthcare constraints, aligning with shifting consumer preferences.

Within six months, they launched the platform and initiated sales, seamlessly connecting patients, doctors, and pharmacies. Their approach bridges the gap between telemedicine and online pharmacies, setting them apart in the Swiss market. While Everyman faces the challenges of navigating strict healthcare regulations, they remain confident in their technological prowess and adaptability as they expand into new markets. Having raised 900,000 CHF and seeking an additional 300,000 CHF, Everyman aims to strengthen their positioning in Switzerland and later branch into various other vertical markets like hair loss treatments, skin care, weight loss, and hormone therapies. 

“The purpose of our company is to change the distorted image men often have of sexuality and provide a safe and accessible environment to talk about these normal but awkward issues.”

“We wanted to create a fully integrated platform between doctors, pharmacies, and patients, and that is something that does not yet exist in Switzerland in a synchronous way.”

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