Outbound Squad Stop complaining about your reps (and do this instead)
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Jan 28, 2025 Discover why sales reps often overlook valuable training materials. Learn how involving them in content creation can enhance engagement. The episode provides actionable strategies for sales leaders to improve training effectiveness and elevate team performance. Say goodbye to complaints and hello to collaboration!
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Involve Reps in Content Creation
- Involve reps in creating training content, especially messaging.
- Treat internal champions like deal champions and give them credit.
Don't Steal the Show
- Enablement teams and sales leaders should not be the stars of skill sessions.
- Instead, highlight the best reps or outside experts to teach relevant skills.
Client Anecdote: Experience Doesn't Equal Skill
- Jason Bay had a client whose AEs claimed decades of experience in sales.
- However, their actual cold outreach skills were lacking, proving experience isn't everything.