The agency space has seen its fair share of ups and downs over the past several years.  However, as the industry landscape has changed, agencies have also adapted to meet their clients' needs and what they need to stay afloat. Drew McLellan is no stranger to the changes in the industry and is here today to talk about the state of the agency industry in 2024, shifting your agency model to emphasize thought leadership and much more. This week, episode 217 of The Digital Agency Growth Podcast is about building trust and scaling through thought leadership!

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In this episode of The Digital Agency Growth Podcast, Drew McLellan discusses the importance of building trust with prospective clients long before a sale and actionable steps you can take right now to establish your agency as a thought leader in your space. 

Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R and still actively runs the agency.  He spends the lion’s share of his time running Agency Management Institute (AMI), which he also owns. AMI serves thousands of agencies small to mid-sized agencies (advertising, digital, marketing, media and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self-employed in a such volatile business and best of all — let the agency owner actually enjoy the perks of agency ownership.

In this episode, Dan and Drew discuss the following:

• Finding the advantages of being an agency owner.
• The importance of scalability and balance in agency growth.
• Building trust with potential clients long before making the sale.
• AI’s usefulness for data analysis in agencies, but not for strategy.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge 

CONNECT WITH DREW MCLELLAN:

Agency Management Institute

LinkedIn

X (formerly Twitter)

Website

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema

LINKS MENTIONED:

Sell With Authority: Own and Monetize Your Agency’s Authority Position

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