It’s one thing to have the data and research, and it’s another to put it together in a way that teaches you something as an organization. Lou sits down with Phil Kemelor, VP of Client Services of MaasMedia, to discuss how digital data can complement the qualitative methods of UX best practices, in organizations of all sizes. Follow Phil Kemelor on Twitter: https://twitter.com/philkemelor Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia