The Unofficial Shopify Podcast How Divorce, Cancer, and TikTok Built a Shopify Brand
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Jun 24, 2025 Sara Olsher, Founder of Mighty + Bright, transformed her personal challenges of divorce and a breast cancer diagnosis into a thriving Shopify business that helps individuals navigate tough life circumstances through visual tools. She discusses how she started with a handmade calendar for her toddler and scaled her brand organically, driven by customer feedback rather than ad spending. Sara also shares her viral success on TikTok, illustrating the power of community engagement and adaptability in entrepreneurship.
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Handmade Calendar Eases Toddler Anxiety
- Sarah created a handmade magnetic calendar to help her toddler cope with the chaos of divorce.
- The calendar visually reduced her daughter's anxiety almost overnight by showing daily routines clearly.
Switching From Handmade Magnets to Stickers
- Sarah realized that handmade magnets weren’t scalable and switched to reusable stickers printed in China.
- This made production easier and more flexible for customers to interchange icons weekly.
Cancer Diagnosis Expanded Product Line
- Diagnosed with breast cancer in 2017, Sarah created cancer-related calendars and children's books based on therapist feedback.
- These products spread through hospitals, helping pediatric cancer patients and families cope visually.
