Navigating Advertising and Tools for E-Commerce Success

Sara Olsher started Mighty + Bright as a handmade calendar to help her toddler cope with divorce. A decade (and one breast cancer diagnosis) later, it’s a full-time Shopify business helping kids, adults, and neurodivergent folks navigate tough life stuff with visual structure. In this episode, Sara shares how she bootstrapped the brand, embraced customer feedback, and scaled with purpose—not just ad spend.

You’ll learn:

• How personal chaos sparked a viral product line
• Why bootstrapping kept her business healthy and profitable
• The power of customer-led product development
• How one TikTok collab outsold her entire kids’ line

Sponsors

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Address Validator – Reduce delivery address errors & costs

Links and Resources:

• Sara Olsher
• Mighty + Bright

Apps, Tools, & Services

• StoreHero – Profit-focused ad tracking and analytics
• Octane AI – Shop quizzes for Shopify
• Sensible Forecasting – Inventory planning
• Bundles.app – Inventory syncing for Shopify bundles
• iPaKey – Packing and fulfillment scanner tool

Work with Kurt:

→ Grow your Shopify store
→ See client success stories
→ Join Kurt’s newsletter