🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) to discuss his latest book and how it can help gym owners dominate their local market.

Grab your copy here: https://a.co/d/6lbez7C

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

🔥 Show Notes:

(00:00) Introducing Jon

(1:12) What is The Obvious Choice?

(6:32) Human Optimized Marketing System (HOMS)

(8:43) Growing a gym management software business

(11:55) How to become better at marketing

(19:49) Run a successful gym with Kilo (visit https://usekilo.com/)

(22:41) Leapfrog skills and leapfrog learning

(31:55) Hiring and incentivizing employees

(39:34) Copywriting vs. Business writing

(43:03) Where to go if you want to find Jon