For the second time, Sam Moffett joins us today on the podcast. Sam is the co-owner of regenerative ranch Shirttail Creek Farm and farm owned Austin grocer Local Pastures. From growing up in the suburbs to running a successful grass-fed beef operation, Sam provides a raw, behind-the-scenes look at the trials and triumphs of ranch life. Learn about the exponential growth of consumer demand for locally-raised meats post-COVID, Sam's and other ranchers approach to ethical farming, and why he believes an animal's quality of life directly correlates to the quality of product. 

Sam and his wife started Shirttail Creek Farm from scratch six years ago. After an unfulfilling career in digital marketing, Sam was determined to take control of his health and align his values with his work, leaving Austin with his family for the countryside to start raising grass-fed, grass-finished beef and pasture-raised pork and poultry. The farm supplies meat and eggs to their Local Pastures store in Austin and ships products nationwide.

Topics discussed include the complexities around food labels such as “free-range” and “organic”, the challenges and rewards of sustainable ranching, the intricate process of pasture management, the impact of COVID-19 on local farming, the honoring process of slaughtering your own animals, key questions to ask a rancher you might source meat from, the importance of community-supported agriculture, cultivating meaningful relationships in the social media age, and many other topics.

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