the bossbabe podcast 339. Raising $2M, Almost Losing It All + Finding The Confidence to Start Again From Scratch with Lori Harder
Nov 28, 2023
Entrepreneur Lori Harder shares her challenges in launching her alcohol company, raising $2M from 54 female investors, and her decision to pivot the business. She discusses the power of listening to your gut, building resilience, and making hard decisions. The podcast also explores the transition from a service-based business to a product-based business, overcoming fear and seeking support, adopting different roles, and the lessons from a million-dollar investment.
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Lori's Light Pink Concept
- Lori Harder started Light Pink, a lighter alcoholic wine spritz aimed at women seeking a healthier social drink.
- She included conversation prompts on cans to foster meaningful, fulfilling connections at social events.
Pandemic Supply Chain Nightmare
- Lori encountered huge supply chain and manufacturing roadblocks during the pandemic for Light Pink.
- These challenges included can shortages, inflated minimum orders, and rejected warehouse partnerships.
Emotional Toll of Failure
- Lori took the struggling startup personally and spiraled into self-doubt, fearing she let down 54 investors.
- She lost good habits and felt isolated until vulnerability and support helped her recover.